About us

ROXANA COSMETICS Company, managed by Mrs. Roxana Haghi, is the official representative of brands Helen Seward (Italy) and Brazilian Liss (Brazil) in the UAE.

Helen Seward was founded in Milan in 1969 as a company specializing in professional technological products and nowadays continues its “mission” in close collaboration with international hair stylists and partners to meet the needs of an increasingly demanding and competitive market.

Brazilian Liss was created to enhance the beauty of women worldwide, inspired by the unique diversity of Brazilian women. The brand launched in 2015 and is present in 34 countries and Brazil. Including France, the United States.

Mrs. Roxsana, with more than 30 years of experience in the field of beauty and hair, is a senior instructor in the Middle East and an official instructor of LAKME, HSA, MILKSHAKE, SELECTIVE, PROFESSIONAL, OLAPLEX, KLAPP, HELEN SEWARD, and BRAZILIAN LISS brands.
He also organizes educational and specializing seminars, in hair color and light fields and hair therapies.